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Best Practices

Domain

Use Subdomains

Use the subdomains such as updates.yourdomain.com or notifications.yourdomain.com for your emails. Each domain will have its own reputation. So, one subdomain will not affect the other.

Warm Up Your Domain

Warm up your domain for better deliverability. You don’t need to do anything manually. MailDiver will handle it for you.

Add DKIM, SPF, and DMARC Records

Even if DMARC is not required, it’s highly recommended that it be added.

Email Delivery

Monitor your deliverability insights. Try to delete the inactive contacts. Regularly monitor bounce rates and open rates.

Email Content

Use a better email subject line. Make sure the content is engaging and relevant. Always add an unsubscribe link to your broadcast emails.